We produced and launched a heartwarming music video to celebrate Tet Festival.
The video aims to encourage Vietnamese people to stay resilient and hopeful despite a difficult year caused by the economic impact of the recession. The country is experiencing several macro issues, such as increasing job layoffs and tightening daily spending. Many Vietnamese people are also far from their homes during Tet. Therefore, OMO’s initiative is to bring new hope and vitality during this season. The video’s message is to remind people not to give up and that there’s hope where there is hard work (and dirt).
The story of “getting dirty and giving hope” was told in the moving music video featuring renowned Vietnamese singer Hòa Minzy, alongside beautiful cinematography and music production. The video received 2.4 million views in 48 hours.
