While handwash soap gels and face masks have become de rigueur among the population in Vietnam, the practice of using hand sanitizers still lags. Using the theory of design thinking we developed ‘protection-the-go sanitizer’ to increase convenience and adaption among consumer during their holidays. The new format has quickly gone on to become the top-5 best sellers on Vietnamese e-commerce sites including Tiki & Shoppee.
Though this innovation, Lifebuoy hand sanitizer now becomes a trendy, well designed personal accessory item for young people that can be conveniently tagged onto one’s handbag or key chain. Each of the ten limited-edition versions reflects a unique Tet reunion theme and this further adds the collectible aspect among Vietnamese Gen-Z and young millennials.
