Riding on the global purpose of Unilever – Every U Does Good, MullenLowe Mishra conceptualized and executed an integrated corporate campaign that celebrates 25 years of Unilever in Vietnam. The campaign’s demonstrated Unilever’s sustainability mission in Vietnam and urged youth to pledge for a green, clean and healthy future. The pledge message was charted via multiple interactive assets across video, packaging, gamification, retail, outdoor, mobile and SKUs.
The relevancy of the campaign scored at 33.2% and talkability score in social at 28.5% which resulted in 7K+ unique audiences giving the campaign the wide breadth of visibility across rural and urban Vietnam.
