Blue Diamond is the world’s largest almond grower from California, USA whose Almond Breeze brand of almond milk has rolled out successfully globally and currently is the no.1 almond milk in leading APAC markets such as Thailand, South Korea and China.
In Vietnam, the adoption of healthy lifestyle and plant-based products has been increasingly popular. It’s a growing category but also extremely competitive with many international and local brands trying to offer various/ undifferentiated benefits to consumers.
To break the clutter, we have taken a digital only approach; focusing on relevant & emerging digital channels to reach the consumers, and at the same time, converting them into real buyers by leveraging key e-commerce platforms. To drive engagement, all the creative are carefully crafted to not only reflect the brand attributes, but also resonate with emerging lifestyle trends.
