Celebrate Together, To Win Together: A campaign that positions brand a symbol of shared accomplishments, shared success – based on a powerful insight around the cyclical nature of striving and winning.
In Carlsberg world, celebrations transition from a one-time event into an ongoing process fueling more success. The creative idea emphasizes celebrating each milestone in your best way, with the best beer and your best people. In other words, purposeful celebrations that drive motivation and recognition.
This campaign generated significant response and results with a unique stunt and collaboration on Shark Tank Vietnam S7 TV Show, where Sharks celebrated their deals in unique, memorable ways that strongly linked to Carlsberg’s concept. With the iTVCs generating 1 million views on YouTube and series of thematic branded content on social media plus the innovative digital promotion on Zalo, Carlsberg’s message of “Celebrate With The Best” successfully resonated in the market.
