HSBC is one of the world’s largest banking and financial services organizations. Serving more than 40 million customers through its global businesses: Wealth and Personal Banking, Commercial Banking, and Global Banking & Markets. In Vietnam, HSBC has one of the largest dealing rooms with dynamic sales and trading teams providing up-to-date market intelligence, ideas and timely execution of deals for customers throughout the trading day.
As the strategic communication for HSBC Vietnam, MullenLowe Mishra is building the brand’s reputation and engagement with Vietnamese consumer through always on social content and digital activities, across various sectors: Personal Banking (mass & Premier consumers) as well Corporate Banking.
