Our unique ‘Mix & Match’ digital campaign was designed to encourage conscious clothing consumption during TET, bringing to life the brand’s recently declared 2030 Purpose. The campaign, which is currently active on YouTube and Facebook led by Vietnamese top content creators, encourages fashion enthusiasts to reuse current wardrobes during TET by educating people on sustainable fashion including tips on how they can extend the life of clothes, reduce environmental impact, reduce landfill load and save money.
