Nestea Ice Cream. New popsicle format. New snowy texture. Targeting Vietnamese Gen Z.
But how to excite this fun-seeking generation, who is constantly overwhelmed with ads and don’t really care about a new ice-cream?
The solution: SONIC ADVERTISING that leverages a viral Gen-Z trend, “Ái chà chà”, a playful phrase in popular Korean & Japanese movies. Not just wordplay on the product itself (Iced Tea), but also an earworm that keeps ringing in your head and popping up everywhere on TikTok: “Ice Tràaaaaa”
