OMO “Dirt For Good” is the brand platform that enables children to be the changemakers for a sustainable future. After 3 years of introduction, 2022 is the time for OMO Vietnam to take Sustainability matter to the national mass movement.
Together with OMO Vietnam team, agency team looked at sustainability through the kids’ lens and found a killing insight: “Forest is the home of animals. Like humans, when their homes are destroyed, they have no place to live.”
The campaign was rolled out in 3 phases:
1. Animals Invasion into City: 3D billboards, disruptive banners that simulate the invasion of animals to the city, because they’ve lost their home.
2. Planting “homes” back for the Animals: a coordinated efforts of Acts, not ads. From planting trees in the forest, green sponsorship of 2 Days 1 Night TV show, to voting for the OMO Changemakers.
3. Wrapping up with a Thank-you video to the changemakers’ effort.
