WHAT WILL THE WORLD EAT TOMORROW?
To answer this compelling question, GOY GLOBAL team embarked on a mission to find a truly innovative and universal solution. And they found one – a powerful superfood that has been right under our noses for a long, long time, brewer’s yeast.
To help bring this grand vision to life, MullenLowe Mishra worked with GOY GLOBAL from scratch for brand name, brand architecture, visual identity, and packaging design. The visual, naming and identity revolves around the concept of “GOODNESS OF YEAST”, which promises the superiority of yeast-based protein.
Y’ERA name was born. It was finally materialized at Vietnam’s 2022 Food Tech Expo, and is currently in launching mode.
