Edutainment campaign for Vietnamese schools on hygiene behavior change among students.

For years Vim has been fighting poor sanitation by building and modernizing school toilets in Vietnam, however these toilets are still mentioned with grief and concern by parents and students.

Aided by social listening we discovered that most parents have the perception that kid’s lack of education on good hygiene habits is one of the main reasons why schools still have dirty toilets, concluding that hygiene manners education is needed.