Karex has strengthened its digital footprint in Vietnam and sparked fun and intimacy in the sex-shy country by teaming up with MullenLowe Mishra Vietnam to enhance its social presence and eventually, the brand choice for its ‘ONE’ brand of condoms among Vietnamese people.

The Malaysia-based condom manufacturer produces more than 5 billion condoms annually, exported to 130 countries worldwide, and is committed to changing views on sexual health through products that inspire people to make safer but pleasurable choices.

Vietnam has a population of 100 million people and happens to be a country where millennials and Gen Z account for nearly 30% of the total population.

MullenLowe Mishra, CEO Saby Mishra, said: “Karex have a sophisticated approach to branding, their team is driven by strong consumer knowledge and they are innovative in a way that resonates with young Vietnam. MLM is inspired to be partnering with them in building out their Vietnam business.”

Hung Nguyen, Business Director, MullenLowe Mishra, said: “One condom’s vibrant brand persona represents the spirit of Vietnamese consumers. With our unique Social strategy and creativity, we intend to make this brand a top choice locally.”

Together, through a string of upcoming activities on the digital platform, Karex, and MullenLowe Mishra with a unique set of Vietnamese influencers strive to break down some of the shyness and stigma around sexual health with a dash of local creativity and openness.