Lam Tran, founder of Vietnam’s leading Planning community, The Potato Club, has joined MullenLowe Mishra as Strategy Director.
Lam brings industry experience in classical brand planning, digital and omni-channel CX from agencies such as Ogilvy, Dentsu and Leo Burnett.
Hung Nguyen, Business Director of MLM Vietnam, said: “Lam brings together a unique POV on the Vietnamese millennial consumer, local content and channel which complements the high value, consultative style offering we are building for our clients.”
Saby Mishra, Founder & CEO of MLM, said: “Moving into 2022 our goal is to build on our early momentum as a strategic, hyper competitive, client centric and creativity fueled solutions builder, that’s more about solving rather than just serving. Lam represents the kind of empowered, crossover local talent that’s intrinsic to our design thinking.”
Lam said: “I am excited to be with MullenLowe Mishra because of the way Saby and team are developing a problem-solving mindset and muscle by blending together insight, big idea, media literacy and experience design. That plus their entrepreneurial mentality makes MLM a different proposition compared to anything else in the market.”