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Huda, a Vietnamese beer owned by Carlsberg Vietnam, has teamed up with MullenLowe Mishra to launch its first-ever youth focused brand extension that invites young people to join an endless 'Wave of Fun' that keeps the party going and ‘prolongs the fun’.

Work

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Unilever’s laundry detergent brand OMO has partnered with MullenLowe Mishra to celebrate this year’s Tet via this new music video that encourages consumers to keep their resilience and hope high despite a tough year.

Work

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| LBB Online

The release of the musical campaign coincided with Vietnamese Family Day on June 28th, triggering widespread social conversations about the importance of family bonds and the power of home during these times.

Work

Mullenlowe Mishra X Nhu Nguyen X Lance Yumul
| Campaign Brief Asia

MullenLowe Mishra Vietnam has hired former DSquare and JWT senior business leader Nhu Nguyen as GM with a remit that includes MullenLowe Mishra and it’s specialist brands, Brand+Do and Immersive Branding Alliance. They have also added Lance Yumul to their creative team as Creative Director.

People

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The gloves are off and the octopus has evolved! Say hello to MullenLowe’s brand new global identity and refreshed positioning.

Announcements

Awards
| Branding In Asia

MullenLowe Mishra picks up effectiveness awards for Nestle and Unilever.

Awards

Other recent highlights

Lam Tran
| Campaign Brief Asia

Lam Tran, founder of Vietnam’s leading Planning community, The Potato Club, has joined MullenLowe Mishra as Strategy Director.

People

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| Campaign Brief Asia

MullenLowe Mishra Vietnam to enhance its social presence and eventually, the brand choice for its ‘ONE’ brand of condoms among Vietnamese people.

New Business

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| Branding In Asia

MullenLowe Mishra has announced the appointment of ex PHD Vietnam senior executive Hung Nguyen as Business Director.

People

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| Campaign Brief Asia

Lifebuoy and MullenLowe Mishra have collaborated on innovative packaging for hand sanitizers to encourage more consumer usage during the new year ‘Tết’ holiday period this year.

Work

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| Branding In Asia

Lifebuoy and MullenLowe Mishra have collaborated on a new packaging design for hand sanitizers with the aim of encouraging more consumer usage during the new year ‘Tết’ holiday period in Vietnam.

Work

Pink Bread Copy
| LBB Online

With Vietnam emerging from lockdown and agencies getting back to business, LBB’s Natasha Patel spoke to MullenLowe Mishra’s founder & CEO and CSO about the country’s resourcefulness and rapid response.

Voices

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| Branding In Asia

For this year’s Tet campaign, Unilever’s food brand Knorr launched a music video on YouTube around this simple fact of Vietnamese life.

Work

Motorbike Campaign Vietnam Total Branding In Asia
| Branding In Asia

Total Vietnam has partnered with MullenLowe Mishra for automotive influencer program that unites road-side motorbike repair shop mechanics across Vietnam.

Work

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| LBB Online

MullenLowe Mishra has been appointed the communication partner agency of Packaging Recycling Organisation Vietnam (PRO Vietnam).

New Business