MullenLowe Mishra - A MullenLowe Global Agency Website

Encouraging sustainable clothing consumption in Tet 2022 for leading laundry brand Comfort
Building a global brand in Vietnam by leveraging healthy lifestyles for millennial Vietnamese.
Driving Hand Sanitizer usage habit among people through new innovative design thinking.
Luxury Real Estate branding for one of Vietnam’s leading developer consortiums

Brand Positioning x CI x Design x Visual Merchandising x Sales Kit x Advertising
New local seasoning launch from Knorr
Riding local pop culture trend to build a new snacking brand for Vietnamese youth

Powerful Local Insight x Breakthru Content Strategy x Collab with Leading Vietnamese Rapper – Rhymastic, to build a winning digital launch
Edutainment campaign for Vietnamese schools on hygiene behavior change among students.
Launch comms for naturals range of Cif household surface cleaner
Launch mix for Sunlight new range, Vietnam’s leading home hygiene trust-mark
Leveraging local insight to position a small brand Total competitively against the largest player in the category
Brand purpose led lunar new year program for Unilever fabric cleaning business
Launch strategy and comms for Unilever’s entry into organic mushrooms
Leading digital campaign of Vietnam at Lunar New Year 2020
Gamified Rewards Program for Moms created for Unicharm Vietnam’s Baby Diaper Brand
Building Vietnam’s first circular economy program and first Recycling trust-mark
Unstereotyping household cleaning for Unilever Cif
Celebrating Tiki’s meaningful journey with the Vietnamese throughout the decade.
Web tech for leading hotel/hospitality group of Vietnam: Norfolk group
Brand architecture & CI for luxury hospitality conglomerate of Vietnam

The Work

News